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MD Sultan
Apr 12, 2022
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Customers now expect more than products and services from the brands they love. They also want experiences that accompany their purchases. So if you want to keep your customers happy and stand out from your competition, your brand needs to employee contact list embrace experiential marketing. What is experiential marketing? Experiential marketing is a marketing strategy that provides customers with first-person experiences that are somehow connected to employee contact list your brand. It can be any experience that gives a customer an unexpected, original or remarkable moment. It may include: Attend a live event or demo in person Enjoy a unique momen. In-store production or design Take a photo with a dramatic or interesting element Participate in a brand change or evolution Play or participate in the employee contact list a game Get VIP treatment Meeting with a notorious figure The options are vast and wide with experiential marketing. Moments can be used to employee contact list move customers through the buyer's journey, or they can simply provide an enhanced experience while customers are in the middle of the buying funnel. And, the moments can happen in the digital or real world. Customers can have experiences with brands on their websites or using their apps or while visiting their stores or at special events. The rest of this article will focus primarily on in-store experiential marketing, like this example from Salesforce. To employee contact list provide their customers with an elevated experience when visiting their offices (and also to boost the morale of the employees working there), Salesforce installed a 106-foot, 7-megapixel LED screen in their lobby. The oversized video wall which featured rotating videos from a spurting stunt to a giant Pac-Man game, transformed an otherwise boring office building lobby into employee contact listan experience visitors would enjoy, document on social media and long remember. after leaving the premises. Why You Should Use Experiential Marketing As the Salesforce example shows, experiential marketing creates moments that have lasting impact.
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MD Sultan
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