Apr 12, 2022
In Get Started with Your Forum
The creation of a data-driven newsroom contributed new wisdom, "Our goal was to find practical lessons that would make sense for most newsrooms, but try to provide concrete lessons." Using "Live" Data: Get Rid of Single, Mechanical Metrics Reporters and newsrooms don't hate data, they just love easy-to-understand data. Now, a variety of numerical indicators tend to add to the misgivings rather than provide guidance. Views, subscriptions, clicks, jumps… these numbers describe reader behavior, but, unlike comments sms marketing service and conversations, these numbers don’t really reveal what readers actually think and feel about news. Most digital indicators paint only a vague picture of what news organizations want to know about the truth: "(I want to know about) love. Are we loved by our readers? How much is that love?" said Sari Zeidler, who runs Quartz's growth business. “We can see how often readers read and how they’re moving down the conversion funnel, but we really want to know if they love us? How are we influencing them? I want to understand these people better, understand why they love us, understand Why do they become hardcore readers.” That's the challenge.