understand them, and turns a confusion of ideas into easy-to-understand practical applications. The bridge builder. This expert sees connections where others don't. He or she takes seemingly incompatible disciplines (e.g. self-driving vehicles and employment discrimination) and demonstrates how they are connected and why we should think about them together. There are, of course, many other ways experts can model themselves. My point is this: it's much easier to create a memorable public persona if an expert behaves in a distinctive and consistent manner.

The 5 levels of visible expertiseIn our research, we identified five levels of , consider these levels as outposts positioned higher and higher on the mountain. Most climbers are content to reach the first of these lofty steps, while a few determined employee email list souls feel compelled to push through the thin air to the top. Level 1: Resident experts. This is where most experts begin their careers, and the vast majority of them never leave its ranks. These people are appreciated within their firm, clients respect and trust them. But beyond

these borders, they are virtual unknowns. Level 2: Local heroes. When experts become active in their local business communities, their horizons broaden, especially if they use their outreach as an opportunity to educate their audience. They can speak at professional events, write blog posts, or host webinars. And they may even attract a few new customers. Level 3: rising stars. Frequent writers and speakers in their area of ​​expertise, these individuals are relatively