The threshold for entering email marketing is small which means that you can start communicating with your customers very quickly. In addition to small companies email marketing is also used by the largest. Corporate clients have completely different requirements and expectations in relation to such tools. Therefore it is important to build such tools in a way that allows simple use for small and less experienced customers but at the same time provides many advanced features for those who already have extensive experience in email marketing. Of course you should be aware of how to build a base how to communicate with customers in a way that will not be too intrusive. It should be while offering content that is expected and interesting. But that is a topic for another conversation. smile Over the years you have observed various technological changes which is particularly close to you because this is what you do in FreshMail you are the CTO.

Certainly today it is more complicated than it used to be but can we say that it is better Definitely better! Technology has developed over the years many applications have been created that each of us uses on a daily basis. From the point of view of a person who actively creates and Taiwan WhatsApp Number List develops software the most important changes relate to the development of various technologies that developers can take advantage of. When building and developing an application you should choose the right tools for the right problems which is why the technological stack of web applications is constantly growing.

For example I can say that years ago in FreshMail we used one database technology and at the moment we already have databases used on an ongoing basis. Each of them has different uses and capabilities but it gives you much more flexibility in building new features in FreshMail. A similar situation happened with other things that happened in FreshMail i.e. for example the transformation of organizations into Data Driven organizations. For this appropriate technologies were needed e.g. such as Kafka which did not exist years ago.