Me, an unsuspecting 20-something going through the doldrums of the workday, decided to spend my morning looking at Image Manipulation sneakers. I head to the New Balance website, to the obscenely cool “Made in the USA” page, where I spot the following. See: site visit before the remarketing event For the sake of assumption, I wear a size 8.5 sneaker. Now, after Image Manipulation admiring them for several minutes and adding them to my cart, I decide to switch to the brass thumbtacks (*cough* Read Deadspin *cough*).
I am, after all, a mature adult, with no need for such frivolous kicks. After watching half a dozen videos in which Vikings fans lose their minds Image Manipulation after an incredible 61-yard touchdown to qualify for the NFC Championship, I spy the words “New” and “Balance” in red. My eyes look up; I see these great sneakers and suddenly my mind is racing... remarketing ad Image Manipulation on the Display Network "Damn, those sneakers look familiar." "$399 isn't even that much." "It's basically an investment." “Where is my credit card?” And that, my friends, is the Image Manipulation power of remarketing. How is Gmail remarketing different? On the Display Network, there are enough ads that your creation could get lost in white noise (or fall victim to terrible real estate on a dodgy site).
Video remarketing, while effective, can Image Manipulation be seen as an annoyance. Gmail remarketing turns two sections of the Gmail inbox (the Social and Promotions tabs) into places for your remarketing ads. email remarketing with Gmail ads If your product or service has an elongated sales process, you're probably using some sort of email Image Manipulation support program; if your messages reach any of these auxiliary tabs, they may go unread. Gmail remarketing lets you push your message above the fray , into a special segment of the inbox. This is a very exclusive placement (there are only two spots) that can be used to capture new leads or, for our purposes, convince existing leads to pull the trigger. Anatomy of a Gmail Ad Gmail Image Manipulation ads are unique among Google Ads creative formats in that they come in two distinct forms, each made up of several customizable components.